Some people within banking may object to a direct comparison between a large regulated financial institution and challenger bank.

They may feel that it’s not an apples to apples comparison. But none of that matters in the eyes of the end user.

Consumers nowadays, especially the younger generations, don’t factor in longevity when choosing a banking provider. What really matters to them is that you offer them what they need in the most convenient way — and that you do it efficiently and at the lowest possible cost. Therefore, a direct comparison makes perfect sense, because that’s exactly what consumers do.

So let’s put ourselves in the shoes of consumers and compare what is offered in digital banking in the U.S..

Read the  whole study here.