The premier competitive analysis tool for banks and fintechs

All the data you need to outsmart your competition, in one powerful, user-friendly platform. 250,000+ user journeys from banks and fintechs across the globe, analysed from start to finish.

HubSpot Video

Why FinTech
Insights?

Every feature

Improve your performance

Understand how you stack up against your direct competitors, your local market, and the industry as a whole, and how to gain the edge.

Group 4792 (1)

Lead your market

Quickly identify unmet customer needs and market opportunities, and be the first to swoop in with innovative digital products and features.

zap-XS-quiet

Launch 2x faster

No more trial and error. Learn how market leaders have addressed your same challenges, build on their successes, and avoid their mistakes.

What's included

In-depth walkthroughs

Experience your competitors as a customer. View hundreds of videos of actual bank accounts, covering every feature across all available channels: desktop, mobile, and wearables. 

check-mark Video recordings of user journeys
check-mark All features on all channels
us (1)

Effortless benchmarking

Uncovering strengths, weaknesses, threats, and opportunities couldn't be simpler. Run detailed head-to-head comparisons and gap analysis, and find out exactly where you stand.

check-mark Gap analysis
check-mark Feature comparison
image-gadgets
Us Home

Comprehensive Coverage

We cover 250,000+ user journeys from banks, fintech unicorns, and credit unions across the United States, Europe, Asia and beyond, while continuously adding new more.

Evaluate banks, fintechs and CUs Evaluate banks and fintechs worldwide
check-mark All data updated weekly
map (1)

For teams

C-Suite Executives

Run thorough competitor analysis, benchmark your firm, and improve your strategic positioning.
product-owners

Product Owners

Build a product development roadmap that truly puts your customers front and centre.
ux

UX Designers

Learn UX best practices from industry leaders and build intuitive, frictionless user journeys.
rocket

Chief Innovation Officers

Identify market gaps and be the first to launch game-changing new products, features, and functionalities.

What our customers say

"FinTech Insights empowered us to make impactful changes.

It gave us a clear understanding of our competitors' strengths and weaknesses, sharpened our competitive edge, and helped us make more accurate decisions for our product roadmap."
3EE6A5CF-687C-4321-A715-A42C1E5C9855
George Mitris
Deputy Director, AlphaBank

"We're more agile and in touch with the market on a daily basis.

With FinTech Insights, we no longer have to rely on bi-yearly third-party reports for competitor research."
9913812A-E421-4F8F-9E42-79658C545AC0
Esti Landa Torres
UX Design Team Lead, TSB

"FinTech Insights has generated tremendous value for us in a very short time.

It has helped our POs and UX designers make more confident choices on user flows and feature priorities."
testimony-photo-1-1
Karan Oberoi
Chief Product Officer, Backbase

Trusted by

Awards and accolades

finovate logo-01 partner-2.faaf4ecb m20-3-01 partner-4.9bd3fef6 insider intelligence (1)
Design a digital banking experience that cannot be challenged
Let's show you how FinTech Insights can help you achieve exceptional results.