The premier competitive analysis tool for banks and fintechs

All the data you need to outsmart your competition, in one powerful, user-friendly platform. 500,000+ user journeys from banks and fintechs across the globe, analysed from start to finish.

Why FinTech

Every feature

Improve your offering

Understand how you stack up against your direct competitors, your local market, and the industry as a whole, and how to gain the edge.

Group 4792 (1)

Lead your market

Quickly identify unmet market gaps, and be the first to swoop in with innovative digital products and features.


De-risk your product strategy

No more trial and error. Learn how market leaders have addressed the same challenges, build on their successes, and avoid their mistakes.

What's included

In-depth walkthroughs

Experience your competitors as a customer. View hundreds of videos of actual bank accounts, covering every feature across all available channels: desktop, mobile, and wearables. 

check-mark Video recordings of user journeys
check-mark All features on all channels
us (1)

Effortless benchmarking

Uncovering strengths, weaknesses, threats, and opportunities couldn't be simpler. Run detailed head-to-head comparisons and gap analysis, between any bank, neobank or Fintech

check-mark Gap analysis
check-mark Feature comparison
Us Home

Comprehensive Coverage

We cover 250,000+ user journeys from banks, fintech unicorns, and credit unions across the United States, Europe, Asia and beyond, while continuously adding new more.

Evaluate banks, fintechs and CUs Evaluate banks and fintechs worldwide
check-mark All data updated weekly
map (1)

For teams

C-Suite Executives

Run thorough competitor analysis, benchmark your firm, and improve your strategic positioning.

Product Owners

Build a product development roadmap that truly puts your customers front and centre.

UX Designers

Learn UX best practices from industry leaders and build intuitive, frictionless user journeys.

Chief Innovation Officers

Identify market gaps and be the first to launch game-changing new products, features, and functionalities.

What our customers say

"FinTech Insights has been an invaluable resource for our product teams in prioritizing our product roadmap.

The platform has provided us with a wealth of user journeys that have proved extremely helpful in the design process. Additionally, their customer support has been exceptional, enabling us to maximize our use of FinTech Insights. “
Us Bank favicon
William Calice
VP - Digital Products, US Bank

"We're more agile and in touch with the market on a daily basis.

With FinTech Insights, we no longer have to rely on bi-yearly third-party reports for competitor research."
Esti Landa Torres
UX Design Team Lead, TSB

"FinTech Insights has generated tremendous value for us in a very short time.

It has helped our POs and UX designers make more confident choices on user flows and feature priorities."
Karan Oberoi
Chief Product Officer, Backbase

Trusted by

Zenus Bank & FinTech Insights

A case study of how FinTech Insights enabled Zenus Bank to take banking beyond borders.

Read Zenus case study arrow right
vector-img vector-img vector-img

With FinTech Insights, we no longer have to worry our customers might react negatively to app updates or enhancements. The platform has been instrumental in helping us understand what a good digital user experience should look like and grade our work.

John Woods

Chief Marketing Officer, Zenus Bank

Awards and accolades

FEU23_BestofShow-01 partner-2.faaf4ecb partner-4.9bd3fef6 insider intelligence (1) m20-3-01
Design a digital banking experience that cannot be challenged
Let's show you how FinTech Insights can help you achieve exceptional results.