The discourse around personalization in banking often centers around product features.
But while tailoring accounts, loans, and other products to individuals' lifestyles is undoubtedly important — according to MX, 48% would happily give banks more data in exchange for more personalized service — enabling customers to do this to the interface itself matters, too.
For one, putting the individual in charge of the way their banking app looks and feels improves the user experience, boosting loyalty, trust, and engagement.
More to the point, for those with accessibility needs, customization can be the difference between financial independence and having to rely on others to do even minor tasks like checking their balance.
So how are banks faring in this often overlooked but significant component of the digital banking experience?
Here's what the data from FinTech Insights tells us.
