To fulfill their mission to take banking beyond borders, US challenger Zenus Bank needed to overhaul their UX to be as intuitive and user friendly as possible. FinTech Insights made this process quick, simple, and risk-free.
Didn’t have access to data that would enable to them to evaluate their strengths and weaknesses, or how they compared to their competitors
Lacked a clear understanding of customers’ pain points and frustrations with the current UX
As a small team of 30, they didn’t have the time or resources to dedicate to manually sourcing and parsing through such data
This made the project risky. Without the ability to make data-backed choices, there was no guarantee the UX redesign would succeed in boosting conversions and increasing customer satisfaction.
We’re launching new features 4 times faster than before
“With FinTech Insights, we no longer have to worry our customers might react negatively to app updates or enhancements. The platform has been instrumental in helping us understand what a good digital user experience should look like and grade our work.”
Scoring existing UX flows for user-friendliness and ease of use to understand how real customers experienced their app
Comparing existing UX flows to best-in-class user journeys from global competitors, highlighting key differences and providing suggestions for improvement
Evaluating and scoring new user journeys and designs
FinTech Insights has shaved at least 12 weeks off the project
Created more than a thousand new user stories to date (May 2023), putting the project at least 12 weeks ahead of schedule
Obtained a wealth of data on UX best practices,
removing the need for design guesswork or trial and error
Ensured they used their time, effort, and limited resources effectively, making informed decisions and developing solutions that would work in the real world