To say Nubank dominates digital banking in LatAm is to understate its success.
In Brazil, 57% of adults have a Nubank account. And even the entry of Revolut — Europe's most valuable startup — doesn't seem to have slowed its growth.
Nubank is also a leader in every other LatAm country it expanded to, its $56 billion market valuation putting it in direct competition with legacy bank Itaú Unibanco for the title of largest bank in the region.
Having conquered LatAm, news began swirling that Nubank was considering moving its domicile to the UK. The prospect of European entry remains hypothetical. But US entry is definitely happening: in September 2025, Nubank applied for a banking charter.
Will it be able to replicate its success in such a vastly different market?
Using our digital banking research platform FinTech Insights, we've crunched the data to evaluate its prospects.